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Detecting Complex Viruses
by  Peter Ferrie and Frederic Perriot
last updated December 6, 2004

There are many metrics by which to measure the efficiency and 
effectiveness of an antivirus product and the response organization that 
is backing it. Some of the commonly used metrics today include the 
antivirus company's response time to new threats and well as the 
availability of proactive detection. But are these metrics enough?

http://www.securityfocus.com/infocus/1813