[sumo] Classic sumo

[Barbara]

Lon Howard wrote:
> I agree with you regarding TV Japan's service regarding sumo - it's been 
> exemplary.  I simply meant - but not clearly expressed - that they COULD 
> easily drop sumo coverage IF they thought it wasn't relevant anymore OR 
> profitable.  Under these conditions it would be an easy decision because 
> they wouldn't lose that many subscribers.  Most subscribe to TV Japan 
> for reasons other than sumo.  

TV Japan has no trouble relating the sumo coverage to the number of 
subscribers they have because a significant fraction of subscribers 
cancel their TVJ during the 6 non-sumo months, incurring a $5 charge 
instead of $25 for the month, to save money.  TVJ can see their 
subscriber base going up and down each month.  They must know that a 
larger number are also only there for the sumo, but do not happen to 
cancel on even months. I'd like to see a graph of their subscriptions by 
the week. It must look bizarre.  But they surely know how important sumo 
is.  If they were more creative with their programming, with sumo 
specials or jungyo coverage on even months, they could do even better.

Barbara Murasakihana